4.1 South Korea Market

✅ Market Overview

• South Korea is a stronghold for carom billiards, especially 3-cushion, with a well-established player base and fan following.

• The PBA (Professional Billiards Association) and LPBA (Ladies Professional Billiards Association) have gained increasing global recognition through active league operations.

• Over 10 million participants engage in billiards nationwide, with more than 10,000 billiard halls currently in operation.

• The domestic market is estimated to be worth over $1 billion annually.

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✅ Opportunities

• Potential for Blockchain & NFT Adoption: PBA has initiated its own NFT-related ventures, signaling openness to digital asset integration.

• eSports Synergy: PBA Championship matches are broadcast live on platforms like YouTube and AfreecaTV, allowing crossover opportunities with gaming and streaming audiences.

• Demand from Professional and Amateur Segments: The market is well-suited for Action-to-Earn (A2E) models and prediction-based services involving skilled players and hobbyists.

• Rise of Premium Venues: Growth in high-end billiard halls and branded franchises reflects a demand for elevated player experiences.

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✅ Go-to-Market Strategy

• Form strategic partnerships with the PBA to develop and sell NFT-based player cards and exclusive match highlight reels.

• Launch influencer marketing campaigns in collaboration with well-known Korean billiards YouTubers and content creators.

• Promote adoption of the 8BALL payment system through integration with local franchise membership programs and club chains.