3.4 User Acquisition & Ecosystem Activation

Challenges

  • The entry barrier for traditional billiards fans unfamiliar with Web3 technologies remains high, posing challenges for early-stage user adoption.

  • Establishing trust and credibility with Web2-native billiards communities may require time and sustained engagement.


Solutions

  • Strategic Alliances with Associations and Clubs: Forge partnerships with domestic and international billiards associations, prominent players, and clubs to drive early credibility and accelerate community onboarding.

  • User-Centric UX/UI Design: Develop an intuitive interface tailored for non-crypto users, incorporating familiar Web2 elements such as social login, simplified wallet setup, and guided onboarding flows.

  • Multi-Channel Onboarding Campaigns: Launch integrated campaigns bridging Web2 and Web3, including social media challenges, NFT airdrops, and referral reward programs to incentivize adoption and community engagement.

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