4.3 Indonesia Market
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Market Overview
Pocket billiards (8-ball and 9-ball) dominates the cue sports landscape, with billiard halls widely accessible across the country.
The sport has evolved into a popular social activity, contributing to an estimated market size of $600 million to $900 million annually.
Over 3,000 billiard venues are currently in operation nationwide.
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Opportunities
Expansion of Digital Payment Ecosystem: Growing adoption of electronic payment services such as GoPay and OVO enables frictionless user transactions.
Rising Interest in NFTs and P2E Gaming: A rapidly expanding base of Web3 gamers reflects high market receptiveness to blockchain-based play models.
Strong Viral Marketing Channels: Platforms like TikTok and Instagram offer high engagement rates and are effective tools for user acquisition.
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Go-to-Market Strategy
Host P2E-enabled billiards tournaments powered by 8BALL tokens, offering blockchain-based rewards to participants.
Launch NFT collectibles featuring limited-edition billiards items such as cues, tables, and uniforms to drive digital asset engagement.
Collaborate with prominent Indonesian eSports influencers and streamers to showcase real-world use cases of the 8BALL ecosystem.
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