4.2 Vietnam Market
✅ Market Overview
Vietnam is predominantly a pocket billiards market (8-ball and 9-ball), with a strong user base among the younger demographic (ages 20–30).
Billiards is considered a national pastime, with over 2,000 active billiard venues across the country.
The market is valued between $500 million to $700 million annually.
Vietnam consistently produces professional players with strong performance in international competitions.
✅ Opportunities
High Mobile Payment Penetration: Rapid adoption of digital wallets such as MoMo and ZaloPay provides an ideal environment for seamless in-app transactions.
Established Sports Betting Culture: The presence of a legalized betting framework opens the door for compliant integrations.
Receptive to P2E and NFTs: Proven market interest, exemplified by the success of Web3 projects like Axie Infinity.
Community-Driven Growth: Billiards culture is actively promoted via social media and enthusiast clubs, enabling organic viral expansion.
✅ Go-to-Market Strategy
Build brand equity by partnering with the Vietnam Professional Pocket Billiards League (BVN) and high-profile players.
Launch a sports prediction platform powered by 8BALL tokens, allowing users to engage in match forecasting and gamified betting experiences.
Integrate local mobile payment systems to facilitate real-time tournament participation and instant reward distribution.
Last updated