4.4 Philippines Market
✅ Market Overview
Pocket billiards (8-ball and 9-ball) enjoys widespread popularity, with the country producing numerous professional players.
More than 2,500 billiard halls operate nationwide, supported by strong community-level engagement.
The annual market size is estimated at $400 million to $600 million.
✅ Opportunities
Mature Digital Payment Infrastructure: Increasing usage of mobile payment platforms such as GCash and PayMaya supports seamless in-app transactions.
Expanding Online Betting Sector: The emergence of legalized sports betting creates opportunities for compliant wagering experiences.
Strong Interest in NFTs and Metaverse Trends: The population shows growing enthusiasm for digital asset ownership and Play-to-Earn ecosystems.
✅ Go-to-Market Strategy
Strengthen brand presence through collaborations with top Filipino billiards professionals and influential content creators.
Launch national and online leagues powered by the 8BALL token, enabling both real-world and virtual tournament participation.
Introduce NFT-based game assets, including in-game equipment and customizable player profile collectibles.
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