4.4 Philippines Market

✅ Market Overview

• Pocket billiards (8-ball and 9-ball) enjoys widespread popularity, with the country producing numerous professional players.

• More than 2,500 billiard halls operate nationwide, supported by strong community-level engagement.

• The annual market size is estimated at $400 million to $600 million.

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✅ Opportunities

• Mature Digital Payment Infrastructure: Increasing usage of mobile payment platforms such as GCash and PayMaya supports seamless in-app transactions.

• Expanding Online Betting Sector: The emergence of legalized sports betting creates opportunities for compliant wagering experiences.

• Strong Interest in NFTs and Metaverse Trends: The population shows growing enthusiasm for digital asset ownership and Play-to-Earn ecosystems.

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✅ Go-to-Market Strategy

• Strengthen brand presence through collaborations with top Filipino billiards professionals and influential content creators.

• Launch national and online leagues powered by the 8BALL token, enabling both real-world and virtual tournament participation.

• Introduce NFT-based game assets, including in-game equipment and customizable player profile collectibles.